Gestión de desempeño de las empresas inmobiliarias en Santiago de Chile, a través de modelos multicriterio = Performance management of real estate companies in Santiago, Chile, through multicriteria models

The development of this work is a management model of real states companies that allows analyze ist performance in a time control period under a continuous improvement scheme, this model could be applied in all types of companies regardless of ist size. This management model has been generated with value judgment of Chilean specialist in real states companies, through a project hierarchical analyze method. The Project Hierarchical Analyze method (AHP), used to evaluate the priority of each evaluation element, has allowed to establish precise, consistent and consequence values for measuring the development of real states management business. The process of target breakdown into grouped criteria under a structured scheme of 26 variables, allows to construct an integrated control panel, showing the most relevant indicators for the real states business, of which 9 can explain near 70% of the key performance indicators. Highlighting a balanced concern among profitability, growth and stability, which shows that companies aim their stay in the market and not just a return on investment. Similarly the model shows a significant concern for the external customers of the company and also the internal customer, since keeping people happy, higher productivity and achieving the objectives of the companies is achieved.